Terms of Service

1. Acceptance of Terms

These Terms of Service (“Terms”) form a legal agreement between you and Privly Ventures Pty Ltd (“Privly”, “we”, “us”). By accessing or using the Privly website, application, free tools, or any related service (the “Service”), you accept and agree to be bound by these Terms. If you do not agree, please do not use the Service.

We may update these Terms from time to time. Material changes will be notified to your account email at least 14 days before they take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

2. Service Description

Privly provides automated content protection services for creators, including:

• →Continuous monitoring of leak destinations and detection of unauthorised redistribution of your content
• →Generation, submission, and follow-up of DMCA and equivalent takedown notices
• →Per-subscriber forensic watermarking for content attribution
• →AI-based deepfake and impersonation detection
• →Free tools (e.g., the DMCA Generator at /tools/dmca-generator) — see Section 4 for terms specific to free tools

3. Accounts and Eligibility

To use the Service’s paid features you must create an account. You agree to:

• →Provide accurate, complete, and current information
• →Maintain the confidentiality of your password and account credentials
• →Take full responsibility for all activities that occur under your account
• →Notify us immediately of any unauthorised use of your account at hello@useprivly.com
• →Be at least 18 years old and legally capable of entering into binding contracts in your jurisdiction
• →Use the Service only for content you own or are authorised to act on behalf of

4. Free Tools (incl. DMCA Generator)

Privly provides certain tools free of charge, including the DMCA Generator at /tools/dmca-generator. These tools are made available to support creators and the broader content-protection community. Terms specific to free tools:

• →You are the legally responsible party. When you use a free tool to generate a DMCA notice or other legal document, you are the issuer of that notice. Privly does not vet, review, or endorse the contents of notices you generate.
• →Not legal advice. The DMCA Generator and other free tools are informational. They are not legal advice. Privly is not a law firm and our staff are not your attorneys. If your matter is complex, high-value, or contentious, consult a qualified lawyer.
• →False or bad-faith claims carry liability. Knowingly false DMCA notices can result in liability for damages and attorneys’ fees under 17 U.S.C. § 512(f). Equivalent provisions exist under other jurisdictions. Use the tool only for content you own or are authorised to act on behalf of.
• →Privly may discontinue free tools at any time without notice. We’ll do our best to give reasonable warning.
• →Indemnification for free tool use: You agree to indemnify Privly for any losses arising from your use of a free tool, including costs of defending claims based on notices you generated through the tool.

5. Payment and Billing

Paid features of the Service require a subscription. Pricing is published at /pricing. By subscribing, you agree to:

• →Pay all fees according to your selected billing cycle (monthly unless otherwise specified)
• →Allow your subscription to renew automatically unless cancelled before the renewal date
• →Cancel at any time from your billing settings, with the cancellation effective at the end of your current billing period

Refunds. Subscription fees are non-refundable except where required by applicable law, including (without limitation) the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth). If you believe you are entitled to a refund under consumer-protection laws applicable to you, contact us at hello@useprivly.com and we will review your case in good faith. Statutory consumer guarantees that cannot be excluded under applicable law are not affected by these Terms.

7-day free trial. New subscribers receive a 7-day free trial. You can cancel at any time during the trial period without being charged. Trial features are limited as described at /pricing.

We reserve the right to change pricing for new billing cycles. Existing subscribers will be notified at least 30 days before any price increase takes effect.

6. Intellectual Property Rights

The Service and its content (text, graphics, logos, software, data sets including the Privly Observatory dataset) are the property of Privly Ventures Pty Ltd or its licensors and are protected under copyright, trade-mark, and other applicable laws.

You retain all rights to content you upload to the Service. By uploading content, you grant Privly a limited, non-exclusive, worldwide licence to use, store, copy, fingerprint, watermark, and process that content solely to operate the Service for you. This licence terminates when you delete the content or your account.

The Privly Observatory dataset (published at /observatory) is made available under Creative Commons Attribution 4.0. You may quote, republish, and build upon it as long as you cite “Privly Observatory” and link to /observatory.

7. Acceptable Use Policy

You may use the Service only for lawful purposes and in accordance with these Terms. You agree not to use the Service to:

• →Submit, monitor, or generate takedowns for content you do not own or are not authorised to act on behalf of
• →Submit any child sexual abuse material (CSAM) or content depicting minors. Such material will be reported immediately to relevant authorities
• →Submit non-consensual intimate imagery of others. If you are a victim of NCII, we recommend StopNCII.org as the appropriate first response
• →Submit deepfake or AI-generated content as if it were content you produced
• →Submit copyrighted music, film, TV, or other third-party content where you are not the rights holder
• →Use the Service to harass, intimidate, or bring bad-faith legal pressure on individuals or businesses
• →Reverse-engineer, decompile, or attempt to extract source code from the Service
• →Probe, scan, or test the vulnerability of the Service without prior written authorisation. Responsible disclosure is welcome at hello@useprivly.com
• →Use the Service in a way that violates applicable law or regulation in your jurisdiction
• →Transmit malicious code, spam, or attempt to overload our infrastructure

We reserve the right to investigate suspected violations and to suspend or terminate accounts engaged in prohibited use without refund.

8. DMCA Repeat-Infringer Policy & Designated Agent

In accordance with 17 U.S.C. § 512(i), Privly maintains a policy of terminating, in appropriate circumstances, the accounts of users who are repeat infringers.

Privly Ventures Pty Ltd is registered with the United States Copyright Office under the DMCA Designated Agent Directory. If you believe that any content uploaded to or processed by Privly infringes your copyright, please send a written DMCA notice — including all elements required by 17 U.S.C. § 512(c)(3) — to:

A valid DMCA notice must include: (a) physical or electronic signature of the rights holder or authorised agent; (b) identification of the copyrighted work; (c) identification of the infringing material with sufficient detail for us to locate it; (d) your contact information; (e) a good-faith statement; and (f) a statement under penalty of perjury that the information is accurate and you are authorised to act.

We will respond to valid notices expeditiously and in accordance with the DMCA. Knowingly false notices may subject the sender to liability under 17 U.S.C. § 512(f), including damages, costs, and attorneys’ fees.

9. Service Availability

We aim for high availability but do not guarantee uninterrupted operation. The Service may be unavailable from time to time for scheduled maintenance, infrastructure provider outages, or other operational reasons. We do not currently offer a written service-level agreement (SLA) at the standard subscription tier; this section will be updated if SLA-backed pricing is added.

10. Limitation of Liability

Subject to applicable consumer-protection laws, including (without limitation) Australian Consumer Law statutory guarantees that cannot be excluded:

TO THE FULLEST EXTENT PERMITTED BY LAW, PRIVLY VENTURES LTD SHALL NOT BE LIABLE FOR:

• →Any indirect, incidental, special, consequential, or punitive damages
• →Loss of profits, revenue, business, opportunity, goodwill, or data
• →Errors, omissions, or delays in detecting, reporting, or removing leaked content
• →Acts or omissions of third parties (including platforms, hosts, and recipients of takedown notices)
• →Loss arising from inaccurate or incomplete information you provided to us

The Service is provided “as is” and “as available”, without warranties of any kind beyond those required by applicable law. We do not guarantee that all leaks will be detected, that all takedowns will be successful, or that any specific outcome will be achieved. Nothing in these Terms purports to exclude any liability or right that cannot be lawfully excluded.

11. Indemnification

You agree to indemnify, defend, and hold harmless Privly Ventures Pty Ltd, its officers, directors, employees, contractors, and agents from any claims, damages, losses, liabilities, costs, or expenses (including reasonable legal fees) arising from: (a) your use of the Service in violation of these Terms; (b) your submission of inaccurate, misleading, or unauthorised information; (c) any DMCA or equivalent notice you generate, request, or authorise (whether through the free DMCA Generator or as part of a paid subscription); or (d) your violation of any third-party right.

12. Termination

You may terminate your subscription at any time from your billing settings; access continues until the end of your current billing period. We may suspend or terminate your access if:

• →You materially violate these Terms or our Acceptable Use Policy
• →You engage in fraudulent or illegal activity
• →You fail to pay applicable subscription fees
• →Your continued use of the Service exposes Privly to legal or operational risk

Where termination is for cause, we will (where feasible) provide notice and an opportunity to remedy the issue. Sections that by their nature should survive (Intellectual Property, Limitation of Liability, Indemnification, Governing Law) survive termination.

13. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of New South Wales, Australia, without regard to conflict-of-laws principles. You and Privly submit to the exclusive jurisdiction of the courts located in New South Wales for any dispute arising out of or relating to these Terms or the Service, except where applicable consumer-protection law gives you a right to bring proceedings in your home jurisdiction.

14. General

Entire agreement. These Terms, together with our Privacy Policy, constitute the entire agreement between you and Privly Ventures Pty Ltd regarding the Service.

Severability. If any provision of these Terms is held unenforceable, the remaining provisions remain in full force.

Waiver. No failure to enforce any provision of these Terms operates as a waiver.

Assignment. You may not assign your rights under these Terms without our prior written consent. We may assign our rights to a successor in connection with a merger, acquisition, or sale of assets.

Notices. Notices to you will be sent to your account email. Notices to us should be sent to hello@useprivly.com.

15. Contact Information

Questions about these Terms? Contact us:

See also our Privacy Policy.