Content piracy is the distribution of copyrighted material without permission. For creators, it usually means subscribers or others capturing paid content through screenshots, screen recordings, or downloads, and sharing it on other websites, file hosts, forums, social platforms, or messaging apps.
For individual creators, piracy costs money in several ways: fans who find content for free instead of subscribing, subscribers who cancel, weaker pricing power, and time spent dealing with it. Reliable public figures for these losses are scarce, so the most useful estimate is usually your own, based on sign-ups, cancellations, and hours spent.
The legal foundation for fighting piracy is copyright law, with DMCA takedowns and search-engine de-indexing as the main enforcement tools. Privly automates this: scanning for your content, filing takedowns as a registered DMCA agent, requesting Google de-indexing, and assigning a named human protection agent.